Chick-fil-A’s In-house Agency (IHA) is growing rapidly, entering its 5th year as an established department, producing thousands of assets across all channels. The in-house agency streamlines and optimizes the creative and production processes, providing better, faster and cheaper creative assets to Operators and Staff stakeholders.
The Operator Services Project Lead serves as the trusted advisor to Operators, Restaurant Marketing Director (RMDs), Area Marketing Directors (AMDs) and strategic partner to the Marketing Consultants, creating tailored creative services and solutions to address the evolving, unique marketing challenges across individual markets and local Restaurants.
This is a unique role, tasked with serving MAP markets, and managing employer brand campaigns from a national, market and local level, supporting Operators/Restaurants in their custom employer brand needs.
The Operator Services Project Lead will be responsible for managing three bodies of work in the Operator Services space:
Optimize the current process for producing and managing Operator Photo and Video Services, including the final deliverable upload process to internal Operator websites.
Work with accounting to bill local FCRs and MAP billing reports for local and market level productions.
The individual in this role will partner with various groups across the enterprise, including the field to produce the resources and develop proper processes to best serve Operators with the goal of being a full-service agency that meets the unique needs of Restaurants and markets. They will collect and evaluate data-driven themes to proactively make recommendations, after careful analysis, for field creative needs, maximizing productions for better, faster, consistent, and cheaper solutions.
The Operator Services Project Lead will report to the Operator Services Senior Team Leader.
Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.
The Operator Services Project Lead will:
Each year the Operator Services Project Lead will identify growth opportunities and build new services, creative options, tools, and resources that support market and local opportunities.
The Operator Services Project Lead must be able to communicate proficiently about creative strategy, production, media specs, creative process and estimated costs by project while providing strategic knowledge and perspective of marketing activities and opportunities at a Market and Restaurant level (e.g., giveaways, fundraising, catering, partnerships, employment brand, CFA One, day-part, on-demand platforms, multicultural). This role must stay informed on national creative - campaign calendar, visuals and consistent language – to ensure market and local creative aligns with national creative, always following proper VIS and brand guardrails.
The Operator Services Project Lead should be able to balance their expertise with accessible language and a posture that invites collaboration and a spirit of partnership among Operators and Operator groups.
This role must be able to:
The Operator Services Project Lead acts as a bridge between Operators, AMDs, RMDs, BAM, Legal, Finance and other teams across Marketing. The role is fast paced, engaging, intellectually stimulating, collaborative by design and creative in approach.
The Operator Services Project Lead will execute their role through the following key competencies:
Skills and Abilities:
Critical Behaviors: