The Sr. Project Lead serves a critical function on the Marketing Investment Team, overseeing the day-to-day execution of all paid national and market level media investments. The Sr. Project Lead supports both the national and market media operations required to facilitate the stewardship of Chick-fil-A’s domestic marketing investment. The Sr. Project Lead works closely with our media agency to ensure our strategies are accurately implemented and our investments optimized on a continuous basis. Working cross functionally, the Sr. Project Lead ensures our investments complement and align with other enterprise work (Brand Strategy, Marketing Consulting, Performance Marketing, Customer Relations Management, Customer and Market Insights, Digital Transformation, Customer Digital Experience, Delivery).
The successful candidate will be an enthusiastic, high-capacity contributor with 8+ years of media experience. They must have deep functional media knowledge with strong execution skills, demonstrate a high degree of accuracy and prioritized sense of urgency.
Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.
Primary areas of responsibility include:
Media Investment Execution & Optimization
Responsible for managing the execution of all paid media investment including continuous optimization.
Campaign Management
Ensure media investments are managed in line with Chick-fil-A stewardship principles and rigor.
Media Measurement
Lead cross-functional work with Customer & Market Insights (CMI) to ensure all research needs are met.
Data & Ad Tech
Manage ad tech stack and data strategy that helps inform overall investment strategy,
execution, optimization, and reporting.
National Partnerships
Execute national partnerships.